Problem

EasilyPromote sits at the intersection of four real problems:

• 57–80% of Nigerian university youths face food insecurity with no sustainable way to earn while studying
• Up to 90% of online businesses — including musicians — struggle to reach and convert their audience
• 60–75% of businesses pay influencers to market for them, but only 13–30% achieve real, campaign-specific profitability
• TikTok barely pays its creators, leaving a massive earning gap for everyday content makers

EasilyPromote fixes all of this at once — young creators earn real money for real work.

Actions

• Built a multi-role marketplace with separate brand and creator account types, each with their own dashboard and workflow
• Engineered a TikTok API integration that pushes approved creator content directly to brand accounts, eliminating manual upload entirely
• Designed a campaign brief and application flow that handles media upload, review, approval and publishing in one pipeline
• Built a notification and status system to keep brands and creators in sync throughout each campaign

Outcomes

• We're currently starting up in the market

Problem

I needed an app that would keep tabs on my finances without me having to babysit it. One that automatically shows what my spending habits look like, what my savings ratio is, how my stock investments are distributed — without having to open it to classify each transaction manually. A personal finance buddy that runs on automation.

Actions

• Built expense logging with category tagging, recurring transaction detection and monthly budget goals
• Designed spending charts that give users a clear picture at a glance without requiring manual analysis
• Optimised the entire flow for mobile first, including the data entry experience which is where most fintech apps lose users

Outcomes

• We're currently starting up in the market

Problem

Digital communication has made it easy to reach people but hard to actually move them. Birthdays, invitations, apologies, love notes — they all get sent as flat text messages. There was no simple tool to create something interactive and emotionally resonant that anyone could build in minutes.

Actions

• Built a modular block system — story screens with images and heartfelt messages, interactive question screens, music soundtracks — all live-previewed as a phone experience
• Designed a one-link sharing model: complete your flow, generate a magical link, send it — recipient opens a beautiful interactive experience
• Built occasion templates (birthday wishes, call to bar invitations, anniversary notes, heartfelt apologies) so users can start quickly

Outcomes

• We're currently starting up in the market

Problem

The call to bar ceremony is a huge economy hiding in plain sight. Over 6,000 students from across Nigeria travel to Abuja every year. They all buy wigs and gowns, most book hotels, many book flights. There was no single platform capturing that spend or making it easier and cheaper for the bar aspirants going through it. This platform takes advantage of that moment — aggregating everything they need in one place, making it cheaper for aspirants and profitable for suppliers.

Actions

• Designed the marketplace architecture to handle multiple vendor categories — apparel, accommodation, travel — under one seamless checkout flow
• Built vendor onboarding and product listing tools to allow suppliers to list inventory without technical knowledge
• Built a discovery and search layer optimised for the specific items aspirants need at each stage of their call to bar preparation
• Structured the platform around a seasonal demand cycle, with the call to bar calendar as the core business driver

Outcomes

• Platform built and deployed — founders paused before the next call to bar cohort
• Validated that the addressable market is real: 6,000+ students, recurring annually, high average spend per person
• Marketplace architecture ready to scale when the team resumes

Problem

Reading the Bible without context means missing most of what's actually being said. Ancient texts carry cultural, historical and linguistic meaning that doesn't translate on the surface. Most Bible apps just display the text. This one explains what you're reading — historical background, cultural nuance, original language weight — so the passage actually lands.

Actions

• Integrated Claude API to generate passage-specific contextual commentary — historical background, cultural setting, and key word analysis — on demand
• Designed a reading interface that pairs scripture with context without overwhelming the text itself
• Built passage search and chapter navigation optimised for both casual readers and in-depth study
• Structured the AI prompting to produce responses that are informative without being preachy

Outcomes

• Full Bible accessible with AI contextual commentary on any passage
• Bridges the gap between reading and understanding for users without a theology background
• Deployed and live as a free study tool

Problem

Sports betting is a social activity but most platforms treat it as a solo one. The product needed to make picks visible, competition real, and the experience worth returning to on non-match days.

Actions

• Built live odds updates using Supabase Realtime to keep the platform accurate without page refreshes
• Designed a social picks layer that lets users share predictions and compete on a leaderboard
• Built a wallet and transaction system with deposit, withdrawal and bet settlement flows
• Engineered the platform to handle high-concurrency traffic during live match events

Outcomes

• Full-featured betting platform built and deployed — real-time odds, social leaderboard, wallet system all functional
• Founding team paused the project before public launch
• Architecture proven solid; product ready to activate when the team picks it back up

Problem

AI tooling is powerful but inaccessible. Non-technical users cannot configure or monitor autonomous workflows. The gap between what AI can do and what people can actually set up and trust is large.

Actions

• Built a multi-agent orchestration UI with configurable workflow steps and real-time output streaming
• Integrated Claude API with structured prompt chaining to handle complex multi-step tasks reliably
• Designed the interface to make agent state visible and interpretable to non-technical users
• Built review and approval checkpoints into long-running workflows to keep humans in the loop

Outcomes

• 67% reduction in task completion time for pilot users
• 1,500+ workflows run through the platform
• 3 enterprise organisations in active pilot

Problem

Operations managers running shift-based teams were managing everything through group chats and spreadsheets. Scheduling conflicts were common, visibility was low, and accountability was nearly impossible to enforce.

Actions

• Designed and built shift scheduling, availability tracking, task assignment and team reporting modules
• Optimised onboarding to complete in under five minutes, which is the threshold where teams actually adopt a new tool
• Built a manager dashboard with weekly reporting and team performance visibility
• Deployed with a PostgreSQL backend designed for multi-team data isolation

Outcomes

• 500+ teams onboarded and actively using the platform
• 12,000+ shifts tracked across the user base per month
• 94% 30-day retention rate, well above SaaS benchmarks for team tooling
• Multiple teams reported eliminating group chat scheduling entirely